Use Google Business To Drive Local Traffic To Your Pest Control Site

Stay ahead by making it easy for potential customers to find and interact with your pest control business online.

Did you know that almost 46% of all Google searches are seeking local information and that 97% of users searched online for a local business? 

With numbers like that, one of the most important things that pest control service companies must work on is location management.

If you are not using tools to strategically list your pest control business online, you could be missing out on thousands of dollars in revenue.

So how do you make sure your pest control company is correctly listed on Google? Use Google My Business. 

What Is Google My Business?

Google My Business is a free tool for businesses to manage their presence online. This can be used to optimize your pest control business listing in both Google Search and Google Maps results.

Think of Google My Business as an all-in-one tool to manage and update your company information, interact with existing or potential customers, and get insights on how your customers find your business online.

Using Google My Business for your pest control company will help your potential customers see your location, contact information, a link to your website, operating hours, customer reviews, and more.

By providing this essential information, you will be able to create a positive experience with your company from the outset and answer immediate, critical questions your customers may have.

To get started, first sign up and verify your pest control business, and then update your business information.

Setting up your business listing can be done in minutes. But to ensure that your listing is optimized to drive the most traffic to your business, you will want to spend some time and completely fill it out.

Keep in mind that your pest control company's Google My Business listing will likely be the first impression that a potential customer is going to have with your business, so remember to put your best foot forward.

Here are some of the things you will want to focus on when filling out your Google My Business listing:

Creating and optimizing your Google My Business profile is an easy and effective way to ensure that when customers search for pest control companies in their area, your business will be seen in results. 

Create A Good User Experience

We’ve talked before about creating a positive customer experience by making pest control ordering easy for your customers. 

This is why having an optimized Google My Business account is important, as it will aid in providing a positive user experience. You want to make it easy for customers to find and visit your pest control website.

Turn those website visitors into customers by having a well structured site that is easy for customers to book your pest control service online.

Having an intuitive website that’s both attractive and responsive is the number one factor customers use when deciding if a business is credible. In fact, 75% of people cited this in a recent study. 

Along with value building statements, high quality photos (again, avoid stock images if you can), and a search bar for simple navigation, you will also want to make sure that your site is fast, secure, and mobile-friendly. 

A key element of providing a positive user experience is to use the BugSquad app to make selling your services online easy for you and your customers. 

The BugSquad app is a powerful, initial sales tool that will allow your customers to easily shop and book your pest control service themselves. This will eliminate the back-and-forth quoting and scheduling process, giving you time to run your business.

We recommend embedding the app on your site’s home page so that customers can easily order and book service in minutes.

Designing your website for both your customers and search engines will increase your company’s Google ranking and make it much easier for people to find you and pay you for service.

Get Growing With BugSquad

Everything you are doing is to improve your company’s online reputation by making it easy for customers to book service on your website. Which is why you need a powerful selling tool like the BugSquad app.

Try BugSquad For Free