Did you know that almost 46% of all Google searches are seeking local information and that 97% of users searched online for a local business?
With numbers like that, one of the most important things that pest control service companies must work on is location management.
If you are not using tools to strategically list your pest control business online, you could be missing out on thousands of dollars in revenue.
So how do you make sure your pest control company is correctly listed on Google? Use Google My Business.
What Is Google My Business?
Google My Business is a free tool for businesses to manage their presence online. This can be used to optimize your pest control business listing in both Google Search and Google Maps results.
Think of Google My Business as an all-in-one tool to manage and update your company information, interact with existing or potential customers, and get insights on how your customers find your business online.
Using Google My Business for your pest control company will help your potential customers see your location, contact information, a link to your website, operating hours, customer reviews, and more.
By providing this essential information, you will be able to create a positive experience with your company from the outset and answer immediate, critical questions your customers may have.
To get started, first sign up and verify your pest control business, and then update your business information.
Setting up your business listing can be done in minutes. But to ensure that your listing is optimized to drive the most traffic to your business, you will want to spend some time and completely fill it out.
Keep in mind that your pest control company's Google My Business listing will likely be the first impression that a potential customer is going to have with your business, so remember to put your best foot forward.
Here are some of the things you will want to focus on when filling out your Google My Business listing:
- Your company’s NAP: You will want to make sure that your company’s name, address, and phone number (NAP) is accurate. It’s important that your company’s NAP matches wherever it is listed online.
This creates NAP consistency and will help with search engine visibility and customer trust.
- Your business category: You will need to input a category for your business. This will briefly explain what your business is. You’re likely going to want to list your primary category as “Pest control service.”
You can also list sub-categories. So if your company focuses on structural pest management as well as lawn & ornamental applications, you can also list “Lawn care service.”
- List your service area(s): Input the area where your pest control company operates.
This is an important step as this allows Google to understand where you perform service and will accurately show your business to users within that area.
- Hours of operation: This may seem like a no-brainer, but this can be an overlooked detail. Be sure to list your pest control company’s operating hours. If your business shows on a user’s Google search outside of your hours, it will inform them that you are closed.
Of course, this is not a problem if you have the BugSquad app installed on your website as customers will be able to book service with you 24/7.
- Link to your website: Optimizing your Google My Business listing is being done so that customers will be able to find you and your website.
So do not forget to include a link to your website to help customers can easily shop and order service from you with the BugSquad app.
- Your business description: Here, you will want to put in a brief description of you company, yourself, or your team members.
This is where you will want to tell your potential customers what makes your company special and highlight the value you will bring to them.
- Upload company photos: It’s also a good idea to upload company photos, such as the exterior and/or interior of your property, your service truck and equipment, and your employees or pest technicians.
Try not to use stock photos because you want your potential customers to see the real you.
Creating and optimizing your Google My Business profile is an easy and effective way to ensure that when customers search for pest control companies in their area, your business will be seen in results.
Create A Good User Experience
We’ve talked before about creating a positive customer experience by making pest control ordering easy for your customers.
This is why having an optimized Google My Business account is important, as it will aid in providing a positive user experience. You want to make it easy for customers to find and visit your pest control website.
Turn those website visitors into customers by having a well structured site that is easy for customers to book your pest control service online.
Having an intuitive website that’s both attractive and responsive is the number one factor customers use when deciding if a business is credible. In fact, 75% of people cited this in a recent study.
Along with value building statements, high quality photos (again, avoid stock images if you can), and a search bar for simple navigation, you will also want to make sure that your site is fast, secure, and mobile-friendly.
A key element of providing a positive user experience is to use the BugSquad app to make selling your services online easy for you and your customers.
The BugSquad app is a powerful, initial sales tool that will allow your customers to easily shop and book your pest control service themselves. This will eliminate the back-and-forth quoting and scheduling process, giving you time to run your business.
We recommend embedding the app on your site’s home page so that customers can easily order and book service in minutes.
Designing your website for both your customers and search engines will increase your company’s Google ranking and make it much easier for people to find you and pay you for service.
Get Growing With BugSquad
Everything you are doing is to improve your company’s online reputation by making it easy for customers to book service on your website. Which is why you need a powerful selling tool like the BugSquad app.